Introduction
We're in the midst of a live-streaming revolution. It's easy to see why: Live Streaming is a cheap and effective way to reach your audience, and it can be done multiple times per day with minimal effort. With the rise of live streaming platforms like Facebook Live (which has an estimated 2 billion users) and Instagram Live Stories (which features about 200 million daily active users), streaming is more popular than ever. But what does the future hold for streaming? In this post, I'll look at trends emerging from the current state of play in Livestream technology and see how they could affect your brand's marketing strategy over time.
Blurred lines between live and pre-recorded streaming.
Live web streaming is still in its infancy, and it's exciting to see how the market will continue to grow. People are more connected than ever before, so live-streaming offers an excellent way for creators to connect with their audience. Web Streaming has also opened up new opportunities for content discovery and distribution that could not have been realized otherwise.
A presenter is live streaming her content |
After all, there are plenty of ways you can still get involved in live-streaming: you can grab your smartphone or webcam and go live right now—and if you've got an iPhone X or iPad Pro 11-inch (3rd generation), you'll be able to start recording videos at 60fps. If none of these options seems appealing, though, don't worry! There are plenty of other ways for people who want extra assistance from their tech devices but aren't ready for the total commitment of buying something like the DJI Osmo Mobile 2 gimbal stabilizer ($299).
More virtual shopping experiences.
In the future, we'll see more virtual shopping experiences. As technology becomes more advanced, it will be even easier to create a virtual experience. Shopping in VR is already more immersive and social than physical shopping experiences—you can have an entire room full of friends helping you pick out new clothes or try on clothing that other people are wearing so you can see how it looks on you.
The next step is interactive retail: interacting with the clothes or electronics directly from within the experience (rather than just looking at them). You could try on different outfits using augmented reality and feel what each one would be like to wear; for example, if you're thinking about buying a new pair of jeans but aren't sure how they'll fit with your wardrobe and lifestyle, VR could let you try them on around your existing outfits so that they look good before purchasing!
Increased voice search for live streams and similar video content.
As voice search continues to gain popularity, many people will likely prefer it over typing. This is because typing on a keyboard is hard, especially if you're trying to explain something complicated quickly. In addition, since the search results are generated by computers rather than humans, they're more accurate and don't suffer from bias or prejudice.
Voice commands are also more natural than typed text; they don't require users to learn how to spell or punctuate appropriately before speaking what they want into existence (which could be especially useful for those who have trouble with fine motor skills). As such, voice search will likely be better suited for live streams where people need quick answers without having time or patience for lengthy investigations through multiple pages of results—for example: "what's the score of today's basketball game?"
More live memes.
Live memes are a new phenomenon that has the potential to be even more popular than pre-recorded memes.
Live memes will be more interactive and immersive than pre-recorded memes. Unlike pre-recorded memes, live meme creators can interact with their audience in real time, making it feel like they're interacting with you directly. They can also use facial expressions and body language to augment the experience of watching a live meme in person.
Live memes will be more accessible than pre-recorded memes. Since live videos can be viewed at any time by anyone with internet access, live memes are much easier to share online and offline through word of mouth or text messaging (SMS). This makes them much more accessible for people who don't want to spend money on pricey data plans just so they can watch funny videos from YouTube on their smartphones - which might be expensive anyway because most mobile carriers aren't giving out unlimited data anymore!
Higher production quality for live streams.
In the future, you'll see higher production-quality live streams. As more people use streaming platforms, they'll want better-quality video streams. More professional equipment and better quality cameras with higher resolution and frame rates will be available. The bandwidth requirements of these high-quality live streams will also increase, which means that compression technology will also need to improve.
Ultimately, we expect streaming platforms like Twitch and YouTube Gaming to continue improving their offerings so that broadcasters can deliver the best experience possible for their viewers. We'll also see new platforms emerge to cater to different audiences' needs (e.g., mobile devices).
Better options for streaming in VR/AR.
Streaming in VR/AR will become more popular as the technology becomes more common and accessible.
The live streaming experience in VR/AR is different from a traditional broadcast because of the added dimensionality of wearing a headset. To allow viewers to have real-time interaction with the person on camera, streams need to be rendered at high frame rates (60 fps or higher) so that there aren't too many delays between what happens on stage and what you see through your headset. This requires more bandwidth than traditional broadcasts, but it's worth it for those who want an immersive experience. At the same time, they watch their favorite YouTubers perform or stream their latest gameplay session.
Live streaming is the future.
Live streaming is the future of video marketing, but the specific technologies still need to be set in stone.
Live stream of an event. |
It's not a new concept—in fact, live streaming has been around for decades—but it is currently a popular form of entertainment that many people regularly engage with. This has several advantages over other forms of video content: it can create more intimacy between the creator and their audience, it allows you to connect directly with your viewers and engage them in real time, and it makes sharing your work much more fun!
There are many different ways to stream live and many types of apps available through which viewers can watch your channels.
Conclusion
Live streaming is the future of video marketing, but the specific technologies still need to be set in stone. The lines between live and pre-recorded streaming are blurring more and more, as evidenced by Facebook's recent announcement that users can now post pre-recorded videos on their News Feeds. This development means that every brand's content can be made available to viewers who may need access or time to watch live streams in real-time; therefore, it will become even more critical for companies to create compelling content across all formats.
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